Thursday 27 September 2012

All about Visconti

Visconti, are the relative new kids on the block in the world of the writing instruments, having only been set up in 1988, by Dante Del Vecchio.

The company have gone on to rival any of the other leaders in the field, despite being around for no-where near as long.

So why is this? What made Visconti able to catch up to the company's that have decades and decades of head start in the trade on them?

 The birth of the company derives from the dreams of Dante Del Vecchio and Luigi Poli who were lifelong collectors of fountain pens. In addition to collecting pens, these two men have a great insight into the sales and marketing of the pen. They also understood what is needed to hire the proper talent that can design and develop a pen.

The two entrepreneurs were instrumental in the reintroduction of celluloid pens to the marketplace. The popularity of these pens took the industry by storm and collectors have taken to purchasing such pens from a variety of manufacturers. Visconti still remains the big winner here as it is the operator of the largest celluloid pen factory in the world.

Yes, Visconti Fountain Pens have been very successful in the market and is one of the top pen manufacturers in Italy. The fact that this success was achieved in roughly two decades is very surprising. Then again, when you look at the amazing artistry of the pens, it becomes obvious why the company has been so successful.


Visconti is a well established brand in the pen collecting world but is also adored the world over by lovers of all things luxury. Devotees include Morgan Freeman, Clint Eastwood, Charlize Theron, Marcia Cross and Oprah Winfrey, to name but a few. As a further testament to the luxurious yet superb quality of the Visconti range, Visconti black fountain pens were chosen to be given to each of the World leaders who attended the recent G8 Summit in L’Aquila. Each pen was engraved with the initials of the leader to whom it was presented. 


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