Visconti, are the relative new kids on the block in the world of the writing instruments, having only been set up in 1988, by Dante Del Vecchio.
The company have gone on to rival any of the other leaders in the field, despite being around for no-where near as long.
So why is this? What made Visconti able to catch up to the company's that have decades and decades of head start in the trade on them?
The birth of the company derives from the dreams of Dante Del Vecchio
and Luigi Poli who were lifelong collectors of fountain pens. In
addition to collecting pens, these two men have a great insight into the
sales and marketing of the pen. They also understood what is needed to
hire the proper talent that can design and develop a pen.
The two
entrepreneurs were instrumental in the reintroduction of celluloid pens
to the marketplace. The popularity of these pens took the industry by
storm and collectors have taken to purchasing such pens from a variety
of manufacturers. Visconti still remains the big winner here as it is
the operator of the largest celluloid pen factory in the world.
Yes,
Visconti Fountain Pens have been very successful in the market and is
one of the top pen manufacturers in Italy. The fact that this success
was achieved in roughly two decades is very surprising. Then again, when
you look at the amazing artistry of the pens, it becomes obvious why
the company has been so successful.
Visconti is a well established brand in the pen collecting world but is
also adored the world over by lovers of all things luxury. Devotees
include Morgan Freeman, Clint Eastwood, Charlize Theron, Marcia Cross
and Oprah Winfrey, to name but a few. As a further testament to the
luxurious yet superb quality of the Visconti range, Visconti black
fountain pens were chosen to be given to each of the World leaders who
attended the recent G8 Summit in L’Aquila. Each pen was engraved with
the initials of the leader to whom it was presented.
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